Instagram is one of the most popular platforms for sharing information, communicating with friends and acquaintances, and posting content. It is a place where you can share your impressions, photos, videos, ideas, and promote your brand or business. Instagram users use this platform to get inspiration, find new products and services, and socialize with people from all over the world.
Influencers who have a large number of followers have a huge influence on the behavior and opinion of their followers. They can influence their buying behavior, opinions on certain products and services, and encourage them to make lifestyle changes. Instagram stars create trends, define beauty and fashion standards, their recommendations often play an important role in shopping choices.
Instagram and Influencers have radically changed marketing and advertising. Today, companies are looking to partner with successful bloggers to promote their products and services and increase brand awareness. Influencers on Instagram prove that public personalities can have a significant impact on their followers, shaping their preferences and helping them make decisions.
Highlights
- The first place in the ranking is occupied by the Portuguese professional footballer Christian Ronaldo for the last several years. For one post on Instagram, a football player earns 54 average annual salaries in the United States.
- USA dominates the highest paid Instagram influencer scene, with 57% of the top earners hailing from the country. The remaining 43% of influencers in the ranking are spread out across other regions, including Europe, South America, Asia, Africa, and Australia.
- 55% of the richest Instagram influencers in 2023 are celebrities, and 24% are professional athletes.
- There is not a single scientist or representative of the working class in the ranking.
- 20% of Instagram influencers ask for more than $1 million for an advertising post.
Chart of the highest-paid influencers on Instagram
Cost per post statistics for Instagram influencers 2023
Below is the rating of the top 100 Instagram influencers of 2023, indicating the price per post
| Name | Country | Followers | Cost Per Post | Niche | ||
|---|---|---|---|---|---|---|
| 1 |  |
Cristiano Ronaldo @cristiano |
Portugal | 613 511 633 | $3 234 000 | Sport |
| 2 |  |
Lionel Messi @leomessi |
Argentina | 493 899 638 | $2 597 000 | Sport |
| 3 |  |
Selena Gomez @selenagomez |
USA | 429 900 537 | $2 558 000 | Celebrity |
| 4 |  |
Kylie Jenner @kyliejenner |
USA | 399 048 868 | $2 386 000 | Celebrity |
| 5 |  |
Dwayne Johnson @therock |
USA | 393 593 460 | $2 326 000 | Celebrity |
| 6 |  |
Ariana Grande @arianagrande |
USA | 380 937 685 | $2 264 000 | Celebrity |
| 7 |  |
Kim Kardashian @kimkardashian |
USA | 364 189 990 | $2 176 000 | Celebrity |
| 8 |  |
Beyonce Knowles @beyonce |
USA | 318 902 858 | $1 889 000 | Celebrity |
| 9 |  |
Khloe Kardashian @khloekardashian |
USA | 311 613 122 | $1 866 000 | Celebrity |
| 10 |  |
Justin Bieber @justinbieber |
USA | 292 887 027 | $1 763 000 | Celebrity |
| 11 |  |
Kendall Jenner @kendalljenner |
USA | 294 644 457 | $1 758 000 | Celebrity |
| 12 |  |
Taylor Swift @taylorswift |
USA | 277 884 800 | $1 611 000 | Celebrity |
| 13 |  |
Jennifer Lopez @jlo |
USA | 253 134 604 | $1 497 000 | Celebrity |
| 14 |  |
Virat Kohli @virat.kohli |
India | 264 686 316 | $1 384 000 | Sport |
| 15 |  |
Nicki Minaj @nickiminaj |
USA | 228 397 673 | $1 344 000 | Celebrity |
| 16 |  |
Kourtney Kardashian @kourtneykardash |
USA | 224 801 858 | $1 343 000 | Celebrity |
| 17 |  |
Miley Cyrus @mileycyrus |
USA | 215 779 035 | $1 276 000 | Celebrity |
| 18 |  |
Katy Perry @katyperry |
USA | 206 762 027 | $1 220 000 | Celebrity |
| 19 |  |
Neymar da Silva Santos Junior @neymarjr |
Brazil | 216 835 842 | $1 141 000 | Sport |
| 20 |  |
Kevin Hart @kevinhart4real |
USA | 179 516 835 | $1 071 000 | Celebrity |
| 21 |  |
Belcalis 'Cardi B' Almánzar @iamcardib |
USA | 169 059 947 | $1 012 000 | Celebrity |
| 22 |  |
Demi Lovato @ddlovato |
USA | 157 560 977 | $942 000 | Celebrity |
| 23 |  |
Robyn 'Rihanna' Fenty @badgalriri |
USA | 152 664 598 | $914 000 | Celebrity |
| 24 |  |
LeBron James @kingjames |
USA | 159 091 054 | $851 000 | Sport |
| 25 |  |
Billie Eilish @billieeilish |
USA | 110 232 299 | $658 000 | Celebrity |
| 26 |  |
Lisa Manobal @lalalalisa_m |
Thailand | 99 248 813 | $575 000 | Celebrity |
| 27 |  |
Kylian Mbappé @k.mbappe |
France | 110 335 716 | $575 000 | Sport |
| 28 |  |
Dua Lipa @dualipa |
UK | 88 459 653 | $532 000 | Celebrity |
| 29 |  |
Priyanka Chopra @priyankachopra |
India | 89 961 582 | $532 000 | Celebrity |
| 30 |  |
Shakira Ripoll @shakira |
Colombia | 90 166 405 | $528 000 | Celebrity |
| 31 |  |
David Beckham @davidbeckham |
UK | 86 123 293 | $438 000 | Sport |
| 32 |  |
Emma Watson @emmawatson |
UK | 75 113 493 | $437 000 | Celebrity |
| 33 |  |
Ronaldo de Assis Moreira @ronaldinho |
Brazil | 74 808 833 | $401 000 | Sport |
| 34 |  |
Tom Holland @tomholland2013 |
USA | 66 545 770 | $401 000 | Celebrity |
| 35 |  |
Karol G @karolg |
Colombia | 67 075 838 | $388 000 | Celebrity |
| 36 |  |
Millie Bobby-Brown @milliebobbybrown |
UK | 63 519 579 | $382 000 | Celebrity |
| 37 |  |
Will Smith @willsmith |
USA | 64 632 039 | $380 000 | Celebrity |
| 38 |  |
Zlatan Ibrahimovic @iamzlatanibrahimovic |
Sweden | 63 940 956 | $334 000 | Sport |
| 39 |  |
Mohamed Salah @mosalah |
Egypt | 63 103 788 | $332 000 | Sport |
| 40 |  |
Khaby Lame @khaby00 |
Italy | 80 403 357 | $325 000 | Influencer |
| 41 |  |
Paul Pogba @paulpogba |
France | 61 472 880 | $323 000 | Sport |
| 42 |  |
Dove Cameron @dovecameron |
USA | 47 983 884 | $291 000 | Celebrity |
| 43 |  |
Stephen Curry @stephencurry30 |
USA | 55 459 386 | $288 000 | Sport |
| 44 |  |
Gareth Bale @garethbale11 |
UK | 53 231 891 | $283 000 | Sport |
| 45 |  |
Gigi Hadid @gigihadid |
USA | 79 092 708 | $273 000 | Fashion |
| 46 |  |
Luis Suarez @luissuarez9 |
Uruguay | 48 002 137 | $258 000 | Sport |
| 47 |  |
Chrissy Teigen @chrissyteigen |
USA | 42 807 900 | $254 000 | Celebrity |
| 48 |  |
Conor Mcgregor @thenotoriousmma |
UK | 47 123 984 | $252 000 | Sport |
| 49 |  |
Toni Kroos @toni.kr8s |
Germany | 43 633 867 | $221 000 | Sport |
| 50 |  |
Shay Mitchell @shaymitchell |
USA | 36 727 832 | $220 000 | Celebrity |
| 51 |  |
Eleonora Pons @lelepons |
USA | 53 881 825 | $218 000 | Influencer |
| 52 |  |
Huda Kattan @hudabeauty |
USA | 54 024 111 | $217 000 | Beauty |
| 53 |  |
Bella Hadid @bellahadid |
USA | 61 132 232 | $205 000 | Fashion |
| 54 |  |
Cole Sprouse @colesprouse |
USA | 32 880 275 | $202 000 | Celebrity |
| 55 |  |
Lee Min-ho @actorleeminho |
South Korea | 34 512 929 | $200 000 | Celebrity |
| 56 |  |
Olivia Rodrigo @oliviarodrigo |
USA | 35 371 628 | $196 000 | Celebrity |
| 57 |  |
Charli D'Amelio @charlidamelio |
USA | 45 831 808 | $192 000 | Influencer |
| 58 |  |
Sofia Vergara @sofiavergara |
Colombia | 32 078 338 | $183 000 | Celebrity |
| 59 |  |
Sabrina Carpenter @sabrinacarpenter |
USA | 31 676 363 | $179 000 | Celebrity |
| 60 |  |
Hailey Bieber @haileybieber |
USA | 50 715 063 | $173 000 | Fashion |
| 61 |  |
Johnny Depp @johnnydepp |
USA | 28 806 948 | $171 000 | Celebrity |
| 62 |  |
Jason Derulo @jasonderulo |
USA | 30 175 087 | $169 000 | Celebrity |
| 63 |  |
Sergio Aguero @kunaguero |
Argentina | 31 144 429 | $167 000 | Sport |
| 64 |  |
Davido Adeleke @davido |
Nigeria | 28 351 504 | $165 000 | Celebrity |
| 65 |  |
Lili Reinhart @lilireinhart |
USA | 26 681 658 | $164 000 | Celebrity |
| 66 |  |
Caio Castro @caiocastro |
Brazil | 20 523 995 | $163 000 | Travel |
| 67 |  |
Floyd Mayweather @floydmayweather |
USA | 29 512 320 | $160 000 | Sport |
| 68 |  |
Camila Mendes @camimendes |
USA | 25 698 917 | $158 000 | Celebrity |
| 69 |  |
Addison Rae @addisonraee |
USA | 36 763 410 | $154 000 | Influencer |
| 70 |  |
Madelaine Petsch @madelame |
USA | 25134357 | $153 000 | Celebrity |
| 71 |  |
Eden Hazard @hazardeden_10 |
Belgium | 27 699 121 | $148 000 | Sport |
| 72 |  |
Paris Hilton @parishilton |
USA | 25 729 365 | $146 000 | Celebrity |
| 73 |  |
Raditya Dika @raditya_dika |
Indonesia | 22 242 495 | $132 000 | Celebrity |
| 74 |  |
Kevin De Bruyne @kevindebruyne |
Belgium | 24 593 457 | $128 000 | Sport |
| 75 |  |
Gerard Pique @3gerardpique |
Spain | 22 714 171 | $124 000 | Sport |
| 76 |  |
AB de Villiers @abdevilliers17 |
South Africa | 23 754 383 | $121 000 | Sport |
| 77 |  |
Riyaz Aly @riyaz.14 |
India | 28 011 024 | $114 000 | Influencer |
| 78 |  |
Cameron Dallas @camerondallas |
USA | 26 986 130 | $108 000 | Influencer |
| 79 |  |
Zach King @zachking |
USA | 28 508 630 | $107 000 | Influencer |
| 80 |  |
Davika Hoorne @davikah |
Thailand | 18 043 099 | $107 000 | Celebrity |
| 81 |  |
Logan Paul @loganpaul |
USA | 27 066 254 | $107 000 | Influencer |
| 82 |  |
KJ Apa @kjapa |
USA | 17 302 160 | $106 000 | Celebrity |
| 83 |  |
Iggy Azalea @thenewclassic |
Australia | 17 835 892 | $106 000 | Celebrity |
| 84 |  |
Yemi Alade @yemialade |
Nigeria | 17 689 795 | $106 000 | Celebrity |
| 85 |  |
Emily Ratajkowski @emrata |
USA | 30 239 062 | $105 000 | Fashion |
| 86 |  |
Rafael Nadal @rafaelnadal |
Spain | 20 661 830 | $105 000 | Sport |
| 87 |  |
Sommer Ray @sommerray |
USA | 25 095 858 | $105 000 | Influencer |
| 88 |  |
Tiwa Savage @tiwasavage |
Nigeria | 18 019 435 | $104 000 | Celebrity |
| 89 |  |
Ayodeji Balogun @wizkidayo |
Nigeria | 17 972 151 | $104 000 | Celebrity |
| 90 |  |
Hannah Stocking @hannahstocking |
USA | 26 336 528 | $104 000 | Influencer |
| 91 |  |
Tammy Hembrow @tammyhembrow |
Australia | 17 606 555 | $103 000 | Celebrity |
| 92 |  |
Chiara Ferragni @chiaraferragni |
Italy | 29 715 626 | $102 000 | Fashion |
| 93 |  |
Song Hyeko @kyo1122 |
South Korea | 17 098 361 | $100 000 | Celebrity |
| 94 |  |
Loren Gray @loren |
USA | 24 437 114 | $99 000 | Influencer |
| 95 |  |
Jake Paul @jakepaul |
USA | 25 534 834 | $97 000 | Influencer |
| 96 |  |
Noah Centineo @ncentineo |
USA | 15 495 537 | $96 000 | Celebrity |
| 97 |  |
Funke Akindele Bello @funkejenifaakindele |
Nigeria | 16 143 045 | $96 000 | Celebrity |
| 98 |  |
Ronda Rousey @rondarousey |
USA | 17 620 705 | $94 000 | Sport |
| 99 |  |
Dixie D'Amelio @dixiedamelio |
USA | 22 011 825 | $93 000 | Influencer |
| 100 |  |
Brent Rivera @brentrivera |
USA | 22 907 227 | $92 000 | Influencer |
Data are correct as of December 1, 2023.
Pay for Instagram partnerships and advertising depends on the number of followers, audience engagement and the subject matter of the account. Bloggers specializing in popular niches such as fashion, beauty, health and lifestyle are the most likely to land lucrative advertising contracts.
In 2023, average Instagram ad prices were estimated at $0 – $0.25 per click. This price is lower than other platforms. This is significantly lower than LinkedIn's $2 – $3 per click.
Average cost per click by platform:
- Facebook: $0.26 – $0.50
- Instagram: $0 – $0.25
- LinkedIn: $2 – $3
- Pinterest: $0 – $0.10
- Twitter: $0.26 – $0.50
- YouTube: $0.11 – $0.40
Some of the biggest companies that promote their products through Instagram include the following brands:
1. Vogue
One of the leading glossy magazines in the world, Vogue, partners with famous fashion bloggers and models to promote its issues, fashion events and fashion trends.
2. maybelline
A global leader in the cosmetics industry, Maybelline actively utilizes Instagram advertising with major Instagram bloggers to promote its products and strengthen its brand.
3. Coca-Cola
The largest soft drink manufacturer, Coca-Cola, runs campaigns with top bloggers to increase brand awareness and build brand image.
4. Starbucks
The famous coffee chain, Starbucks, has partnered with famous Instagram bloggers to promote its new drinks and promotions.
5. Adidas
The famous sportswear and footwear manufacturer, Adidas, works with top fitness bloggers and celebrities on Instagram to promote new collections and healthy lifestyles.
These companies serve as good examples of how collaborating with top Instagram bloggers can positively impact brand growth, awareness and sales of their products.
The top of Instagram rich list by country for 2023
The top of Instagram rich list by country for 2023 can be visualized in the following chart.
| Country | Count |
|---|---|
| USA | 57 |
| UK | 6 |
| Nigeria | 5 |
| India | 3 |
| Brazil | 3 |
| Australia | 3 |
| Colombia | 3 |
| Argentina | 2 |
| Belgium | 2 |
| Spain | 2 |
| Thailand | 2 |
| Italy | 2 |
| France | 2 |
| South Korea | 1 |
| Portugal | 1 |
| Indonesia | 1 |
| South Africa | 1 |
| Uruguay | 1 |
| Germany | 1 |
| Egypt | 1 |
| Sweden | 1 |
What can be seen from this chart? The United States accounts for the most of the Top 100 Instagram Rich List with 56.4%. The UK has the second highest number of Instagram rich people with 5.9%.
5 highest-earning Instagram stars 2023
Below are those who took the first five positions in the ranking of the highest paid Instagram bloggers per post. Among them are athletes, celebrities, and models.
Cristiano Ronaldo (@cristiano)
Followers: > 613 million
Price per post: > $3.2 million dollars
One of the most popular and influential athletes in the world. He is a successful Instagram blogger. His account collects millions of followers, which gives him a unique opportunity to monetize his popularity through partnerships and advertising agreements with various brands.
Cristiano Ronaldo regularly publishes content related to his soccer career, personal life and charity projects. He also actively uses his Instagram to promote various brands and products, including sporting goods, fashion, watches, and other goods and services.
Lionel Messi (@leomessi)
Followers: > 493 million
Price per post: > 2.5 million dollars
Lionel Messi is not only a great soccer player, but also a successful media personality. Due to his multi-million followers on Instagram, Messi has become an object of attraction for many brands, which seek to use his influence in their advertising campaigns.
On his page, Messi shares not only moments from his soccer life, but also personal memories, family moments and charity initiatives. Such diverse content attracts a diverse audience, making his account attractive to various brands and companies.
In the context of monetizing his Instagram presence, Lionel Messi is likely to sign lucrative contracts with global brands to promote their products and services through his posts. His celebrity status and influence in the world of soccer add value to each promotional partnership, allowing him to remain one of the highest paid athletes in the social media sphere.
Selena Gomez (@selenagomez)
Followers: > 429 million
Price per post: > 2.5 million dollars
Selena Gomez is a famous singer and actress. The real fame came to Selena Gomez after filming in the movie "Wizards of Waverly Place". For her role in this project, the actress received two prestigious American movie awards. From her father this girl got a pleasant Latin American appearance, from her mother an outstanding talent as an actress and singer. Selena Gomez is still a very young girl, but her fame and popularity can envy even famous artists. Selena Gomez has released several successful albums such as Stars Dance and Revival.
On Instagram, Selena Gomez actively advertises her musical projects, photo shoots for magazines and brands with which she collaborates. She also uses her Instagram to communicate with her fans and support various causes and charities.
Selena Gomez has actively promoted various brands on her Instagram, including Puma, Coach, Coca-Cola, Pantene, Louis Vuitton, and many others. In addition, she has also endorsed her own clothing and accessory lines. Selena Gomez is known for her influence in the world of fashion and beauty, so her collaborations with famous brands make their products more popular and desirable among her fans.
Kylie Jenner (@kyliejenner)
Followers: > 399 million
Price per post: > 2.3 million dollars
Kylie Jenner, an extremely popular model and media personality with a history of becoming a contestant on the reality TV show Keeping Up with the Kardashians, still demonstrates exceptional business ability by managing the production of beauty products under her own brand, Kylie Cosmetics. Her business operations generate large revenues measured in the millions of dollars. Kylie receives additional dividends from being active on Instagram due to her immense fame and recognizable profile on the social network.
Kylie Jenner holds significant positions in the fashion industry, often taking part in advertising campaigns of leading brands and participating in fashion shows. She actively utilizes her exposure on social media, especially Instagram, to promote her own products as well as participate in a variety of charitable and community initiatives.
Kylie Jenner's Instagram posts most often focus on her daily life, her modeling work life, beauty product promotions and advertising campaigns, and her creative photography. She doesn't shy away from showing off her luxury cars, real estate, and sophisticated lifestyle. Kylie Jenner also shares photos with her daughter and members of the Kardashian family.
Dwayne Johnson (@therock)
Followers: > 390 million
Price per post: > 2.3 million dollars
Dwayne Johnson is known to every movie lover by his nickname "The Rock." The actor has become a legend in the film industry thanks to his charisma, memorable appearance and his appearances in such hits as "Fast and Furious", "Jumanji" and others. Most of the films in which the actor has starred are blockbusters. However, he was a successful wrestler in the past. Currently, Dwayne Johnson is actively acting in films, without having an acting education, and is involved in commercial activities. Dwayne is a shining example of how a person can change himself when he is not afraid of difficulties along the way and persistently pursues his goal.
Almost every year, Dwayne Johnson becomes the highest-grossing actor in Hollywood. As an active Instagram blogger, he earns a huge fortune from Instagram advertising due to his popularity and large number of followers. On social networks, the actor regularly shares information about his future projects, announcing new films, shows and other media projects for his fans.
Using his Instagram to promote his brand Project Rock, Dwayne produces sportswear, shoes, workout programs and other products related to health and fitness. The cost of each of his Instagram posts may vary depending on the content and terms of cooperation.