Instagram Users by Country 2023

The penetration rate of social networks in the world is increasing at a great pace. In the last eight years, the penetration rate has doubled. Among the fastest growing social networks is Instagram. The largest number of users of this social network is in India. This is due to both the large population and the outpacing growth of telecommunications networks in this country.

In 2015, less than 30% of the world's population used social networks. However, thanks to the development of the Internet and the pandemic years 2020-2021, this figure has increased to 50.4%. According to GSMA Intelligence, a global association of mobile operators, this figure will reach 60% by mid-2023. This trend suggests that the next few years will also see a strong growth in social media usage.

North America has the highest social media penetration rate in relation to the total population of this continent. It accounts for 3/4 of the total population. Northern and Western Europe are also not lagging behind. These regions are home to fairly affluent populations that utilize high-speed Internet. Social networks have penetrated into many spheres of people's lives: tourism, shopping, sports and many other spheres.

Countries with the most Instagram users 2023

Statistics data correct as of December 10, 2023.

This table presents statistics for countries around the world. According to this data, you can roughly estimate how much of the population uses Instagram.

Country	Instagram users	Population	Population using Instagram, % *
India	374,300,000	1,434,338,708	26,10
United States	172,622,500	340,789,335	50,65
Brazil	138,812,200	216,959,035	63,98
Indonesia	96,965,500	278,527,099	34,81
Russia	63,924,100	144,228,279	44,32
Turkey	60,314,100	86,011,165	70,12
Japan	58,852,700	123,008,525	47,84
Mexico	49,359,300	128,863,450	38,30
United Kingdom	35,148,100	67,834,772	51,81
Germany	33,928,100	83,278,832	40,74
Italy	28,800,000	58,797,409	48,98
Argentina	28,691,400	45,897,767	62,51
France	27,436,900	64,811,844	42,33
Spain	25,499,200	47,501,091	53,68
South Korea	24,663,400	51,768,022	47,64
Philippines	22,993,600	118,103,618	19,47
Thailand	21,185,800	71,842,351	29,49
Colombia	21,118,100	52,194,132	40,46
Canada	19,892,000	38,922,730	51,11
Egypt	19,386,700	113,468,597	17,09
Iraq	19,010,200	45,944,482	41,38
Pakistan	17,645,300	242,527,042	7,28
Saudi Arabia	16,481,700	37,177,108	44,33
Malaysia	15,953,600	34,467,262	46,29
Australia	14,363,700	26,552,050	54,10
Chile	13,210,000	19,642,179	67,25
Ukraine	13,026,600	37,328,924	34,90
Nigeria	12,898,500	226,097,862	5,70
Morocco	12,396,300	38,003,190	32,62
Kazakhstan	12,216,200	19,698,459	62,02
Taiwan	12,054,700	23,935,627	50,36
Vietnam	11,988,500	99,142,304	12,09
Algeria	11,767,500	45,903,770	25,64
Poland	11,524,400	40,635,411	28,36
Peru	10,645,900	34,495,691	30,86
Venezuela	8,512,000	29,083,133	29,27
Netherlands	8,306,400	17,641,505	47,08
Uzbekistan	8,169,000	35,390,346	23,08
United Arab Emirates	7,352,200	9,549,640	76,99
South Africa	7,198,300	60,651,138	11,87
Bangladesh	6,914,400	173,714,937	3,98
Ecuador	6,877,700	18,271,749	37,64
Portugal	6,159,600	10,237,310	60,17
Sweden	5,800,000	10,638,960	54,52
Romania	5,461,500	19,751,838	27,65
Belgium	5,139,700	11,699,079	43,93
Dominican Republic	4,901,700	11,377,180	43,08
Israel	4,562,800	9,233,902	49,41
Greece	4,541,300	10,324,793	43,98
Azerbaijan	4,281,400	10,435,241	41,03
Belarus	3,949,300	9,479,403	41,66
Jordan	3,914,600	11,355,660	34,47
Switzerland	3,762,300	8,820,672	42,65
Czech Republic	3,752,100	10,499,468	35,74
Tanzania	3,698,000	68,287,872	5,42
Guatemala	3,622,700	18,201,820	19,90
Tunisia	3,517,500	12,505,536	28,13
Nepal	3,498,200	31,046,592	11,27
Austria	3,393,600	8,967,125	37,84
Serbia	3,365,000	7,121,332	47,25
Hong Kong	3,341,000	7,494,230	44,58
Singapore	3,287,600	6,031,376	54,51
Kenya	3,049,100	55,572,524	5,49
Kuwait	2,908,700	4,327,463	67,21
Kyrgyzstan	2,877,200	6,780,488	42,43
Hungary	2,835,800	10,078,521	28,14
Denmark	2,716,900	5,923,340	45,87
Norway	2,711,300	5,491,699	49,37
Panama	2,632,000	4,494,223	58,56
Paraguay	2,667,400	6,898,969	38,66
Lebanon	2,616,800	5,291,971	49,45
Costa Rica	2,562,400	5,227,381	49,02
New Zealand	2,551,700	5,246,449	48,64
Ireland	2,549,700	5,071,304	50,28
Oman	2,398,500	4,674,720	51,31
Bolivia	2,352,500	12,465,845	18,87
Finland	2,321,500	5,547,422	41,85
Ghana	2,317,000	34,402,948	6,73
Uruguay	2,316,700	3,423,228	67,68
Libya	2,094,800	6,921,612	30,26
Cambodia	2,014,700	17,022,471	11,84
Myanmar	1,999,600	54,748,541	3,65
Honduras	1,974,300	10,665,631	18,51
El Salvador	1,902,400	6,378,747	29,82
Bulgaria	1,822,000	6,650,889	27,39
Sri Lanka	1,807,000	21,918,818	8,24
Georgia	1,799,400	3,722,077	48,34
Qatar	1,696,600	2,725,455	62,25
Palestine	1,622,100	5,424,051	29,91
Slovakia	1,664,100	5,749,981	28,94
Puerto Rico	1,537,900	3,264,331	47,11
Yemen	1,505,300	34,777,652	4,33
Tajikistan	1,484,300	10,225,305	14,52
Croatia	1,444,400	3,999,162	36,12
Armenia	1,383,200	2,778,193	49,79
Nicaragua	1,253,000	7,088,288	17,68
Senegal	1,247,200	17,959,495	6,94
Albania	1,228,400	2,828,673	43,43
Bosnia and Herzegovina	1,178,800	3,202,057	36,81
Jamaica	1,161,700	2,825,352	41,12
Bahrain	1,122,200	1,491,279	75,25
Mongolia	1,080,600	3,467,738	31,16
Moldova	1,073,400	3,382,540	31,73
Afghanistan	1,055,800	42,726,769	2,47
Ethiopia	1,011,200	127,902,494	0,79
Lithuania	938,600	2,707,026	34,67
Ivory Coast	919,620	29,186,603	3,15
Cyprus	858,800	1,263,809	67,95
Angola	812,800	37,165,062	2,19
North Macedonia	711,511	2,083,104	34,16
Uganda	711,100	49,159,712	1,45
DR Congo	709,400	103,695,724	0,68
Cameroon	705,700	28,967,776	2,44
Trinidad and Tobago	693,800	1,536,474	45,16
Slovenia	689,700	2,119,483	32,54
Latvia	649,000	1,821,458	35,63
Laos	643,200	7,678,591	8,38
Haiti	642,400	11,786,030	5,45
Mozambique	625,800	34,309,813	1,82
Zimbabwe	570,200	16,818,780	3,39
Somalia	567,000	18,384,196	3,08
Estonia	495,500	1,321,245	37,50
Zambia	476,900	20,812,091	2,29
Montenegro	421,500	626,339	67,30
Namibia	419,100	2,620,896	15,99
Mauritius	404,500	1,301,211	31,09
Rwanda	391,800	14,232,822	2,75
Brunei	319,920	454,003	70,47
Luxembourg	287,800	657,789	43,75
Maldives	279,800	519,613	53,85
Reunion	273,100	985,101	27,72
Malta	269,700	535,815	50,33
Mali	261,100	23,600,989	1,11
Benin	238,100	13,869,824	1,72
Madagascar	225,600	30,639,254	0,74
Fiji	221,600	939,237	23,59
Iceland	214,800	376,355	57,07
Botswana	208,200	2,694,681	7,73
Guinea	194,500	14,335,115	1,36
Macau	194,200	708,027	27,43
Togo	187,700	9,143,022	2,05
Barbados	185,700	282,140	65,82
Burkina Faso	180,600	23,504,086	0,77
Guyana	174,900	816,391	21,42
Republic of the Congo	160,900	6,166,197	2,61
Gambia	160,600	2,802,644	5,73
Guadeloupe	159,700	396,057	40,32
Bhutan	156,800	789,572	19,86
Western Sahara	155,650	592,105	26,29
Martinique	149,900	366,745	40,87
Malawi	141,500	21,163,063	0,67
Bahamas	139,200	413,752	33,64
Gabon	137,600	2,457,150	5,60
Mauritania	137,000	4,918,690	2,79
Suriname	136,800	625,661	21,86
Belize	135,100	413,355	32,68
Cabo Verde	134,900	601,179	22,44
Turkmenistan	119,700	6,552,229	1,83
Liberia	111,400	5,469,307	2,04
Burundi	111,300	13,390,203	0,83
Sierra Leone	109,500	8,871,730	1,23
Chad	100,000	18,521,854	0,54
Guam	98,000	173,459	56,50
Papua New Guinea	95,700	10,410,484	0,92
Niger	94,900	27,641,257	0,34
French Guiana	89,100	315,450	28,25
Saint Lucia	71,700	180,497	39,72
New Caledonia	71,600	294,292	24,33
Curacao	66,700	192,467	34,66
Timor Leste	66,100	1,368,944	4,83
French Polynesia	64,900	309,976	20,94
Aruba	62,600	106,242	58,92
South Sudan	61,900	11,168,390	0,55
Equatorial Guinea	59,600	1,732,031	3,44
Grenada	55,900	126,495	44,19
Eswatini	53,320	1,215,091	4,39
Saint Vincent and the Grenadines	53,300	103,624	51,44
Cayman Islands	52,300	69,566	75,18
Andorra	47,300	80,200	58,98
Antigua and Barbuda	45,000	94,529	47,60
Jersey	44,300	103,267	42,90
Mayotte	44,100	340,322	12,96
Lesotho	43,000	2,341,547	1,84
Seychelles	39,000	107,930	36,13
Samoa	36,300	227,105	15,98
Bermuda	36,100	64,014	56,39
Isle of Man	33,300	84,794	39,27
Comoros	30,700	858,803	3,57
Guinea Bissau	29,700	2,170,568	1,37
Saint Kitts and Nevis	28,900	47,797	60,46
Guernsey	24,500	63,649	38,49
Dominica	24,200	73,183	33,07
Faroe Islands	24,100	53,346	45,18
United States Virgin Islands	23,400	98,454	23,77
Greenland	22,900	56,714	40,38
Turks and Caicos Islands	21,900	46,225	47,38
Northern Mariana Islands	21,900	49,901	43,89
Djibouti	20,400	1,143,296	1,78
Sint Maarten	19,800	44,257	44,74
Gibraltar	18,900	32,703	57,79
Tonga	16,600	108,165	15,35
American Samoa	15,300	43,756	34,97
British Virgin Islands	14,400	31,637	45,52
Solomon Islands	12,800	747,431	1,71
Liechtenstein	11,900	39,691	29,98
Monaco	11,700	36,231	32,29
Central African Republic	10,700	5,815,270	0,18
Saint Martin	10,200	32,195	31,68
San Marino	10,000	33,632	29,73
Vanuatu	9,800	337,876	2,90
Eritrea	9,700	3,777,777	0,26
Sao Tome and Principe	8,900	233,801	3,81
Micronesia	8,900	115,688	7,69
Anguilla	7,800	15,916	49,01
Palau	6,600	18,058	36,55
Cook Islands	5,600	17,058	32,83
Saint Barthelemy	5,300	11,006	48,16
Marshall Islands	4,400	42,180	10,43
Nauru	2,200	12,827	17,15
Saint Pierre and Miquelon	2,000	5,828	34,32
Falkland Islands	1,700	3,797	44,77
Montserrat	1,600	4,382	36,51
Kiribati	1,600	134,496	1,19
Wallis and Futuna	1,200	11,473	10,46
Tuvalu	1,100	11,433	9,62
Niue	450	1,935	23,26
Tokelau	100	1,902	5,26

* - The percentage of the total population to the population using the social networking site Instagram is an approximation. This is due to the fact that one person can own multiple accounts.

The number of Instagram users by country 2023 is determined, among other things, by a number of external factors, such as:

The depth of internet penetration and the level of development of mobile communications, including the increase in bandwidth capacity of communication networks. When viewing photo and video data, more traffic is consumed.
The ratio of older and younger generations. The more young people in the population, the higher the level of use of social networks, including Instagram. After all, it is young people who most often use and master new technologies.
The level of economic development of a country. The higher the income level of the population, the cheaper it costs them to access mobile communications, gadgets and the Internet.
The level and quality of development of the advertising market in the country. Through advertising, social networks increase their visibility and attract new local influencers who form a community around them. In this way, the culture of social networks gradually involves more people in the region.

Instagram Users by Country 2023

Countries with the most Instagram users 2023

Instagram Users by Country 2023 (infographic)